It was great to get this recent commission from an Irish based international company to shoot an event at their Dublin headquarters. The company has plants all over the globe, and a bunch of their best delegates were in town for this unique occasion. I got short notice to come in and photograph this business conference but everything happened smoothly in the end. The weather was average Irish weather (changeable) so I had to blend the daylight background of the room and the exterior with flash. It didn’t help that I had a rotten head cold on the day either.
The brief was to shoot a range of poses, engaged and ‘in action’ during the meeting session with no stationary, stiff, face-to-camera type poses. They should be ‘warm, friendly and engaging’. I planned to flood the room with light using umbrellas, but the layout dictated that I could only use one. It worked nicely to give me some directional light, with soft shadows and in most cases I shot people in profile. I used a long lens to keep the background soft, with a narrow dept of field, which meant I had to be very careful with focus. With a job like this, facial expressions are constantly changing, so I had to shoot quite a lot of material. It was also important to capture some photos of every delegate in the room, and they were often stuck behind others, so this was quite tricky.
I used Lightroom for post-processing, with a small degree of desaturation and some vibrance added to the tone which I kept a little cooler than the average colour temp. I also crated a unique contrast curve for the event, as lighting conditions were similar throughout. However, as there was a very international crew of people present, each shot had to be adjusted separately for skin-tones and lightness. Some of the shots were also adjusted in Photoshop.